Clean Label Brands Vs FSSAI, PhonePe Eyes 2027 IPO & More
India’s clean-label boom is facing its toughest test yet. FSSAI’s recent crackdown on health and purity claims is threatening the marketing language that helped many D2C brands grow. Can “healthy” food startups survive when every claim must stand up to evidence? The Label Under Fire:FSSAI’s recent n
Source: Inc42